LG UA77 43'' 4K Ultra HD LED AI Smart TV

Product Overview

Meet the powerful and smart alpha 7 AI Processor Gen8

With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

4K Super Upscaling brings every frame to life

LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

HDR10 Pro

Vibrant colours and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

AI Voice ID

LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak. *Reduced or limited content may be shown depending on region and network connectivity. *Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *It works only with apps that support the Voice ID account.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot. *AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *Internet connection required.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions. *Internet connection required. *AI Chatbot available in countries supporting NLP in their native language. *It is possible to link the AI chatbot to customer service

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history. *Supported menus and apps may vary by country. *Menus displayed may be different upon release. *Keyword recommendations vary according to the app and time of day.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

New upgrades for 5 years with award-winning webOS Re:New Program

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure. *webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.

Home Hub, the all-in-one platform for your smart home

Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard. *LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app. *Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.

Al Clear Sound

Precision tone correction enhances sound clarity for an exceptional audio experience.

All-encompassing surround sound with virtual 9.1.2 channels

Get the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.

WOW Orchestra, immersive sound through perfect synergy

LG UHD TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Ultra Big TV

See all your favorite films, sports, and games on LG Ultra Big TV. Dive into high resolution on a super-scale screen.

Slim Design

Add a modern touch with a sleek design that blends into your space gracefully. *Slim Design applies to 65/55/50/43 inches of UA77.

Maximize the fun, use multiple screens with Multi View

Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.

Stream a variety of content. Free.

LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

Cost-free. Contract-free. Cable-free.

All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Gaming Portal turns your TV into the ultimate gaming hub

Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.

Powerful Gameplay

Experience peak gaming with VRR. Get your game on without lag hindering your performance.

Ambient FILMMAKER MODE

Experience cinema as the director intended with FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Useful Documents